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AI Real Workshop

AI Real: Workshop & Executive Roundtable

Where Barcelona
When Saturday, 22 November · 10:30 – 13:30
Format Executive workshop & networking
Access Reserved to 10 IA Community leaders

An invite-only morning for 10 leaders ready to embed agentic AI into the core of their organisation. Join Vincenzo Marchica and Thomas Reuner to unpack real-world use cases, operating models, and responsible adoption pathways.

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Join us in the wonderful city of Barcelona for this exclusive event.

AI Real workshop in Barcelona

A real conversation on agents, governance, and impact

Agentic AI is reshaping processes, service models, and the way teams make decisions. AI Real gathers the changemakers around one table to compare notes, share toolkits and metrics, and turn experimentation into enterprise value.

It is not a conference. It is an interactive lab: two high-energy hours of dialogue and networking, designed to co-create actionable strategies backed by global transformation experience.

Portrait of Thomas Reuner
Featured expert Thomas Reuner

Executive leader in strategic marketing & thought leadership

With 25+ years’ experience in shaping how enterprises adopt RPA, AI, and the Future of Work, Thomas helps stakeholders anticipate change, translate innovation into value, and solve complex go-to-market challenges.
Portrait of Vincenzo Marchica
Vincenzo Marchica

Founder & Chairman, IA Community

Intelligent automation pioneer connecting practitioners, innovators, and organisations to accelerate responsible AI adoption.

What to expect

  • Hands-on exploration of agentic AI patterns, orchestration, and production use cases.
  • Executive roundtable on governance, adoption hurdles, and change management.
  • Peer-to-peer exchanges with leaders tackling similar go-to-market challenges.

Immersive agenda

10:30 · Welcome coffee Curated networking among participants

Align expectations and priorities with peers who are navigating the same transformational questions.

11:00 · Agentic deep dive Designing value-driven agents and copilots

Review blueprints, enabling stacks, and the metrics that evidence operational impact.

11:45 · Executive roundtable Governance, risk, and change management

Open debate on decision frameworks, compliance, and scaling adoption responsibly.

12:30 · Action clinic From ambition to execution

Co-create an operational plan with guidance from our mentors, ready to take back to your organisation.

13:30 · Wrap-up Closing session & next steps

Recap key insights and plan for ongoing collaboration.

Barcelona venue

The workshop takes place in the wonderful city of Barcelona, a vibrant hub for innovation and technology. The venue offers modern spaces that foster strategic, high-impact conversations.

We will have dedicated meeting rooms, on-site technical support, and plenty of time for networking in one of Europe's most inspiring cities.

Discover Barcelona

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